PRNEWSWIRE - 3/24/05
Competition Fierce in some area, not in others
(Greenwich, CT) - The Global Law Firm Awards for best use of foreign languages on a U.S. law firm website went to some of the largest firms in the country along with two smaller firms according to Attorney Translations Services, LLC. Jones Day, a firm with 2,200 attorneys in 30 offices worldwide, was recognized for its outstanding use of seven foreign languages on its global website. At the other end of the size spectrum, the winner of the Arabic award went to Fayad & Associates, a small firm in Richmond, Virginia with an impressive three foreign languages on its website.
Plaintiff's law firm Javerbaum Wurgaft Hicks & Zarin of Springfield, NJ the other small firm won the Spanish language award. In general, however, foreign language content is uncommon on international law firm websites. Even among of the AmLaw Global 100, less than 20% of U.S. firms have foreign language content available. This makes Jones Day's seven languages, and Cleary, Gottlieb's ten languages, the clear cut leaders in reaching out to clients in their own language. Wheatleigh Dunham, President of Attorney Translation Services, said "Integrating foreign languages into a website is one strong indicator of a firm's commitment to serving international clients." (To read the rest of the article click here.)